BB Blog

Update Your Twitter Profile Images

One of my go-to sites, The Next Web, which is a great online and social media resource, posted THIS article about updating Twitter profiles. It’s a clever little tutorial that shows you how to update your background, header and profile images.  It seems it was needed, as many celebrities, athletes, brands, teams – you – have yet to take advantage of what I like to call, social “real estate.”  I cannot get over how few …read more…

LinkedIn Updates

LinkedIn has made several upgrades lately. Have you noticed? Not only has LinkedIn changed the total design and function of the website, but they have been adding more features over the past few months in order to make the site more interactive.  Here’s a few of the big updates to note: …read more …

Student-Athlete Social Media Dos and Donts

In a recent interview with UTTV, I was asked what student-athletes should consider when using social media. We only had time to review the top 5 do’s and don’ts for social media, but these tips are pretty essential to being successful online. This advice is suitable for both high school and college athletes, but students in general can find some applicable tips here, too. Let’s start first with what you shouldn’t do. …read more…

Branding Your Professional Identity

Pleased to share with you some highlights from a recent presentation. I was fortunate enough to be selected as a speaker for UCLA School of Law’s orientation. The full seminar title is “Becoming an Ethical Professional and Branding Your Professional Identity.” However, I’ve chopped up the video to include some of the more general information which applies students and student-athletes at all levels, as well as young professionals (and likely more established professionals who haven’t spent all that much time developing your personal brand).

 7 Handy Tips for Managing Multiple Social Profiles

When providing social media education to a group or department, the length of the session usually does not allow for a detailed overview of each network. (Oh how I wish it did!)  Every social site functions so differently and allows you to reach a different target audience. But there are some common threads and methods for managing more than one profile. So here are seven handy tips to manage multiple social networks and your personal brand that I often share with my students: … read more …

 5 Tips to Make Your Personal Brand Shine

The L.A. Times reported recently that, “A whopping 92% of U.S. companies say they are using social networks to find talent in 2012, according to a new survey. In addition to checking your resume, nearly 3 out of 4 hiring managers and recruiters check candidates’ social profiles — 48% always do so, even if they are not provided.” When you are on the hunt for a new job, it is essential that you have your personal brand in order and your online ducks in a row. If you have not yet taken the time to … read more …

 The Coaches’ Game Plan for Personal Branding

University athletic programs are increasingly placing pressure on coaches to better understand social media and use any variety of networks to interact with and monitor athletes, converse with students, be available to supporters and identify prospective donors. Coaches are in a unique position to either excel in the sport of social media or walk off the platforms scoreless. Coaches have undoubtedly reached the moment when it is crucial to not only understand how to use these social tools, but also how to use them with purpose and in a positive way. If coaches take an authoritative approach over their accounts, they can … read more …

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