insurance agent website examples
So, only collect the information that you truly need upfront.Consumers sometimes need that nudge to move forward in the buying process. You can’t do it all, after all.I can’t stress enough how important testimonials and reviews are. Be specific.Want to be the first to hear about new blog posts? So that number is probably lower. Ya know…that store you walk into for toilet paper and walk out of with $100 of stuff. And a video is the perfect way to make sure that happens.To be honest, I didn’t expect any of the sites in this study to have a custom video, but to my surprise, 3 actually did.To give you an idea of what other people are doing, let’s check them out.There’s a lot you can do with a custom video — you can see what some other companies did In order to have social media links, you obviously need to have accounts on social media. Do not carry less than this! So, with all of this being said, if you capture an email… use it!Remind people of who you are, nurture the relationship, and when the time comes, you’ll be the go-to guy!We’ve made it! And detrimental to the entire point of your site.When a potential lead visits your site, half of them will use the navigation menu to orient themselves.And I think we all know what people do when they’re confused, can’t find what they’re looking for, or are slapped in the face with bad nav.Here’s an example of a website with bad navigation:When you look at this site, you’re not sure what’s going on. That word could mean anything, so we narrowed it down to simple, modern, and not overwhelming.Some sites stood out more than others, but most of the sites could use a little bit of help:The following site landed on the naughty list, and you can probably see why:Both of these examples show that more is truly just more.Make it easy for your visitors by simplifying your design.Here’s an example of a design that’s simple and appealing:OK, we’re done with appeal, and we’re moving on to content.There are certain elements that every great insurance website should have. I understand that those agents were probably trying to give the impression that they’re more credible by doing this (i.e: large staff, many people standing behind you, etc. 38 of the 50 sites are mobile-friendly.Have you ever gone to a website, waited, nothing happened, you waited some more, you decided to go grab a cup of coffee, you ran to Publix for a breakfast snack, you came back, nothing was loaded, you refilled your coffee, started watching that new Netflix series, came back, saw a sliver of the homepage start to appear, grabbed some popcorn, waited some more, and…Your loading speed is a killer. If that’s even possible.And what’s more, 34 of the 50 websites we studied scored an F in actual effectiveness.So, if we’re going to talk about agent websites that are actually useful to the consumer, well… only 2.8% of agents are on the right track. Where is the most confusion?I’m really proud that over half of the sites had some kind of helpful content. The first is the hosting provider that these agent sites used. Site Structure - Our sites have a very clear hierarchy of pages with the main pages going across the top of the menu and subpages below it. And… you’re probably right.But the thing about effective web copywriting is that less is more. Insurance Web Designs Caters to Insurance Agents and Brokers. Exhibit B…Ok, two super short, super small observations here.I’ve seen a lot of independent agency websites. In our study, In our study, we measured the website’s success with 20 different elements, and each element is worth 1 point.After much reflection, debate, and research, we chose 20 elements to measure that make up an ideal agent website.They can be broken down into 4 main categories: functionality, appeal, content, and connection.Our research indicates that these categories are really important to have if you want an effective, user-friendly website.Google gives you gold stars for having a website that’s compatible with our smartphones. As an insurance agent, you don’t want just any website. And I’m assuming that if you’re on LinkedIn, you may be more inclined to have a website. It should be on the home page, and it should be seen above the fold. Well, technically, a little less than 9 agents (8.8%). Drop that 78 point font down to a 24.The first thing a consumer should see is a solution to their problem.He comforts visitors whose perception is that their medical issue may be difficult to insure by telling them he can do it AND save them a %&$! Insurance Carriers - We list every carrier our agents work with and include a link to their website to improve the agency's ability to rank for people search for a "progressive agent" etc. In any case, many consumers want to visit your site and find out that you really do know what you’re talking about. Visitors will begin to feel they know you. They’re expected, many look very outdated, and they don’t feel personable.So, if you can, try to use your own images, or opt for graphics that have a more modern, original feel.If we’re being honest, you know you’ve seen this stock photo at least 50 times. Shane Eastman is a proud Daddy, blessed Husband, Insurance Ninja, President, but at heart just a regular Northern Californian “dude.” Oh, also both are independent insurance agents with a kickbutt website. You will automatically be directed to a sample website, where you can try out live features such as free reports and quote forms. Whether you feel like an "internet dummy", don't have time to create your own website content, want to reduce service calls to your office or just want to join other top producers and generate exclusive leads from your own website; we can help you!Our website solutions will help your business take full advantage of the internet. By the way, you can find out what any site is built with by going to Also, these are the content management systems (CMS) that were used. Generic website builders just can't compete with our site templates, which we built specifically for insurance agents like you.
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insurance agent website examples
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