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"Marketing Concepts- Apple Inc. And Samsung." Brand Loyalty. Apple Inc. Determining the target customers, market segment, and the appropriate market strategy for such customers have enabled both companies to enhance their sales and customer focus in various contexts. This section explains the financial overview of Apple related to marketing activities. 10 business marketing strategies that made Apple worth billions. Thomson’s trading division of TUI UK limited. Marketing Concepts For Apple Products 1084 Words5 Pages Promotions Integrated marketing concepts, IMC, are the processes that “assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time” (Kotler & Keller, 2012, p.495). Distributor: are those parties whose distributed the good and service to the wholesalers and the retailers. A016 The old sense of making a sale is telling and selling, but in new sense it is satisfying customer needs. LITERATURE REVIEW 7 Both businesses have addressed these issues with ultimate precision. INTRODUCTION 2 Thomson is one of best and largest tour operator in the world. Considering such aspects (micro environmental forces) within the concerned company have enhanced the aspects of decision making either to Samsung or Apple Inc. depending on the concerned business aspects. In all task, Thomson need to consideration about PESTEL analysis, stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing research, marketing planning, and sustainability of Thomson holiday. Additionally, favourable strategic marketing, macro/micro-environmental forces, market segmentation, targeting markets, marketing strategies, and positioning strategies have equally contributed to their success. Focus on unique value proposition rather than price. This philosophy is aimed at helping the customers, but if the customers' objections are not met the business may not stay open very long. The marketing concepts must consider the aspects of promotion in order to realize any remarkable results. Under this concept, the organization tries to sell all products without considering … For example, Samsung has managed to attain massive business opportunities with its Samsung Galaxy S 2 due to fair pricing, appropriateness, and extensive distribution. Apple and Samsung have managed to attain their strategic goals through appropriate strategic marketing. That’s how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Apple focuses on their UVP (unique value proposition), which is beautiful design that works right out of the box with ever-smaller packaging. Both of these concepts can lead to marketing myopia, but still useful in some situations. Most products produced by both companies have managed to meet the product concepts as argued in this context. It’s the usual way of Apple to launch a new product in market.   Since Apple Inc. and Samsung (the concerned companies) have rocked the electronic industry with innovative products, they have a considerable chance to grow tremendously if the current trends continue (O’grady 2009, P. 26). Creating hype of the Apple and Samsung have strived to provide products that precisely meet the quality standards desired by the customers. The selling concept is the bread and butter of marketing efforts as it believes … Additionally, it is crucial to consider such provisions in the realms of customer satisfaction (Vilcox & Mohan 2007, P. 61). It is important to enhance such aspects as indicated earlier. Let's see if we can help you! In this context, Apple and Samsung have a specific population, which they target with their products. Unfortunately, your browser is too old to work on this site. MARKETING FRAMEWORK: APPLE INC. In order to allow iPhone 4 and Samsung Galaxy S 2 to sell in the global market, both companies have enacted stringent and appropriate selling concepts to ensure that both products sell in the global market. As a marketing concept and a component of strategic marketing, the product provisions must be considered by the concerned company to ensure that it only provides appropriate products that address the demands of targeted clients. Apple’s Marketing Mix: Price. Thomson holiday is a most famous and big tour operator. RECOMMENDATIONS 29 Market intermediaries is also known as Middlemen or Distributed intermediaries. MARKETING DECISION PROBLEM 3 ...The marketing concept is a managerial philosophy that an organization should try to satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals. As indicated before, both companies have managed to enact appropriate business concepts in their endeavours to curb the challenges fronted by the macro environmental forces. Each intermediaries receives the items at one pricing point and move it to the next higher pricing point until the items reaches to the final consumers i.e. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. This means that the aspects of selling relates to the provisions of advertisements, positioning strategies, and other promotional procedures. Tour operator means who can operator the whole tour of tourist that called Tour operator. Apple’s hardware devices are supported by the iTunes software. ''A study on marketing strategy of Apple'' December 2012 I ''Critical Analysis of using marketing strategies of branding Apple Inc'' Maha H Roll No. Conversely, if both companies focus only on the products, they might produce commodities, which do not sell in the market. Despite such forces, it is crucial to learn what consumers want, produce it, sell it to them, satisfy their needs with appropriateness, increase sales, and enhance profitability in order to capture substantial market presence. This is IvyPanda's free database of academic paper samples. The marketing concepts employed by Apple Inc. and Samsung are evident and considerable. Marketing continues throughout the product’s life, trying to find new customers and keep current customers by improving product appeal and performance, learning from product sales results, and managing repeat performance. The article elaborates the pricing, advertising & distribution strategies used by the company. 1. It is recommendable to uphold such provisions in the spheres of effectiveness, appropriateness, and prosperity. Many companies fail by being unwilling to make tough … Marketing intermediaries can be defines as an individuals or firms such as Agents, Distributors, Wholesalers, Retailers that links the producers to other intermediaries or the ultimate buyers to buy the goods from the manufactures/producers in order to satisfy their customers. "Marketing Concepts- Apple Inc. And Samsung." 2. PRODUCT SPECIFICATION 8 They also try to attract customers by advertising through media which is appealing to the customers. Blanchard, D 2010, Supply chain management: best practices, John Wiley, New Jersey, US. d. Retailers The database is updated daily, so anyone can easily find a relevant essay example. Distributor Few days back there was buzz all around the world because of Apple’s announcement of its new Rajagopal, P 2000, Marketing: concepts and cases, New Age International Publishers, New Delhi, India. The store is located in a very nice area, and the shopper's usually have a lot of money to spend on nice things. It’s a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share. This is helpful in attaining the company goals with exactness. Nonetheless, the companies have managed to overcome these factors as evident from their globalized success. Nonetheless, both companies have massive business strategies proposed by periodic SWOT analysis on their performance and customer satisfaction globally. Through this document I have tried to understand the Marketing framework of Apple Inc. and So Thomson as they work for tour oparator then it is intermediary or... ...INTRODUCTION If it is easy to assume that most of Apple‘s revenues are coming from its direct channels, Apple employs a … Apple has successfully pursued and demonstrated this concept through different marketing initiatives. Both companies have equally managed to position themselves favourably in the market hence rendering them quite competitive. In this context, both companies have managed to embrace the aspects of product concept. Nonetheless, both companies have focused on the customers’ demands and provide them with the demanded products despite the challenges. The Apple Company modifies offering by creating varieties in their products. The local business that I have visited is Table D'Art, which is located in Roslyn Heights on Glen Cove Road. Tzinga, an energy drink was chosen for this purpose. immense global presence and unique manufacturing strategy i.e. Consequently, both companies have been registering massive sales, turnovers, and profitability despite the micro environmental forces. Evidently, both companies produce quality products; nonetheless, these can only sell if the company enacts appropriate marketing and positioning strategies that will induce customers to buy the concerned products. PRIMARY RESEARCH 19 As a marketing concept and a component of strategic marketing, the product provisions must be considered by the concerned company to ensure that it only provides appropriate products that address the demands of targeted clients. Additionally, the need to have efficient production mechanisms has always helped Apple Inc. and Samsung in delivering their business objectives as they address their targeted customers’ demands. Luckily, there are many lessons and best practices that other companies can apply to their own marketing strategies. In this context, it has been possible for the company to analyze its market segments and produce products that are appropriate to them. Another concept in this phenomenon is the pricing and distribution capabilities of the company involved immediately after designing and producing its products (Drummond & Ensor 2005, P. 75).

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