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qatar airways marketing strategy analysis

Fleet expansion plans of Middle Eastern carriers (as March 2008). Book: Essay Database › Culture and Arts › Tourism, Keywords: qatar airways marketing analysis. Qatar airways like any other airways have developed a system of getting their ticket. Therefore, marketing, for Emirate airlines, must involve a lot of diversified efforts to appeal to the above customer wants. There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Etihad has the financial capacity to compete on the same level with Qatar. The attributes of a company in growth stage of company life cycle is expansionary qualities. Below is the pricing strategy in Qatar Airways marketing strategy: Qatar Airways prices its tickets in line with competition strategies. However it is planning to remove these services in some of the existing aircraft and newly induced fleets. This government owned company has more than 40 thousand employees working for it and among this around 50 percentage are directly employed by Qatar Airlines the remaining are indirectly working for the operations of the airline. What marketing strategies does Qatarairways use? Qatar Airways is owned by the Government of Qatar and serves in more than 150 destinations across the world. Qatar Airways, founded in 1994, was determined to become the world’s best airline and through their use of strategic marketing strategies over the last twenty years the company has experienced substantial growth and is now considered among the world’s best. Qatar Airways is also the member of Oneworld alliance which aims to be one of the frequently preferred operators for international travellers. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. Existing Market Market Penetration Product Development New Market Market Development Diversification ansoff’s product / market matrix The attributes of market penetration strategy in which Qatar airways are using include. Help us redesign how we digitally interact with our customers. Companies should improve profits and make profit … Qatar Airways has become epitome of being rated as the best airline by all agencies including Skytrax awards in all its services. This might come in the form choosing one airline company in the continent to form a loop. Also with its expansion in international arena by opening its lounges in other cities Qatar Airways has been widely known airline services. They will be responsible for about 25% of all global long haul aircraft deliveries over the next decade (Flagnagan, 2006). SWOT analysis is a strategic planning tool that can be used by Qatar Airways managers to do a situational analysis of the organization . Online functionality is an important aspect of a successful business. It is likely to have good information on competitors and on customer needs. Through exploring Qatar Airways marketing strategies eight P’s framework – Product, Pricing, Place, Promotion, Partnerships, People, Packaging and Programming – It can be understood how the airline has achieved its wealth of success despite is relatively short lifetime. SWOT Analysis of Qatar Airways, 18 November. The weight limit of the luggage carried by the passengers in the economy class in Emirates Airlines was accounted to be 30 kg in 2012 as compared to 23 kg for Qatar Airways (Comparica, “Compare Emirates Airline VS Qatar Airways”). There are several factors that dictate the nature of competition, conducting a “SWOT” analysis can help Qatar airways to have a clearer understanding of the key issues affecting the business, customer segmentation and its competitors in the marketplace. Marketing Strategy Analysis. Marketing Mix Of Qatar Airways. SWAN ANALYSIS OF QATAR AIRWAYS 11 SWOT Analysis of Qatar Airways Strengths Operates over 150 worldwide destinations. Qatar charges its fare based on the price of Emirates which is slightly higher. Additional points related to Qatar Airways strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. Browse 4Ps Analysis of more brands and companies similar to Qatar Airways Marketing Mix. The airlines is known for its hospitality services and has been given five star ratings and employees more than 40000 people as a part of its operations. It is volatile in the sense that any negative news either from the services such as air mishap, economic downturn, perceived threat of terrorism, the potential outbreak of the ‘birdflu’ virus or the factors of production like rise in prices of crude oil impacts negatively on the strategic position of each of the players in the industry be it market leader, follower or challenger. Qatar market can be divided into two as follows. Cabin crews and flight meals (yes, meals!)  The Porter’s Five Forces Competition Model Fine Fragrance Industry The Porter’s Five Forces Competition Model is commonly used for industry analysis. One of the major competitive advantage and reason for preferring Qatar Airways is the provision of providing quality services at reasonable prices. Qatar Airways is just one of the few airlines in the world ranked “Five Star” by Skytrax, the independent aviation industry monitoring agency. The printed advertisement and visual commercials are mainly targeted towards the upper and middle customers and provides better understanding of the brand. provide the brand with better brand image. Rated as one of the best airline operator in the world the company had its origin in the year 1993 and commenced its operation a year later. The same organization Skytrax also named Qatar Airways’ cabin crew as “Best in the Middle East” for the third year running and fifth best in the world, following a survey of more than 12 million passengers worldwide. This is the SWOT analysis of Qatar Airways. Qatar Airways’ Economy Class product features space and comfort beyond measure, an award-winning cabin crew, a wide choice of entertainment, and the freedom to work and play. The million dollar question is how Qatar airways can turn its fortune from being a market follower in the Gulf airline industry to a leader. The PESTLE analysis is as follows: From above SWOT and PESTLE analysis, it has been observed that the marketing operations of QTR are implemented by considering these external factors. Fleet size of over 152 aircraft carriers. In recognition of the world class service and their commitment to offer only the best to over 80 destinations worldwide. SWOT Analysis of Qatar Airways. Qatar airlines have been known to dominate the ever busy African- Middle east air routes. They have put in place sound management principle and good chief executive Akbar Al Baker believed his airline was leaking significant amounts of revenue. The Company is headquartered in Doha Qatar. In Qatar Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The average student has to read dozens of books per year. Literature Review on Business Strategy of Qatar Airways to address airlines challenges it faces Introduction Qatar Airways Company is the biggest airways company found in Qatar. Their current web site is not user friendly. Qatar Airways SWOT Analysis, STP & Competitors. Through exploring Qatar Airways marketing strategies eight P’s framework – Product, Pricing, Place, Promotion, Partnerships, People, Packaging and Programming – It can be understood how the airline has achieved its wealth of success despite is Qatar Airways sets target to become second-biggest cargo airline. Increase usage by existing customers – for example by introducing loyalty schemes .A market penetration marketing strategy is very much about “business as usual”. It can be done by introducing new products, targeting new market segments and adopting the product diversification strategies. They might borrow a look from what Singapore airlines deed as shown below. Marketing and Sales: Air Asia has a focused marketing strategy and it targets customers who want cheap flights (Sarkar and Islam, 2013). Qantas came up with a low cost carrier called JETSTAR. Please write about (QATAR AIRWAYS) 2. This can be done either via bilateral with the respective government. Since Qatar airways is based in Hamad international airport, the airline has to follow the rules that apply to Qatar. Qatar currently … freebooksummary.com © 2016 - 2021 All Rights Reserved. Plans are being made with possibility of Wi-Fi and GSM telephony usage and USB ports for different uses. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Qatarairways. It is worth mentioning that Qatar Airways already has stakes in a number of airlines and airports around the world. There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. The industry itself is known to exhibit high volatility. Qatar Airways has also promoted itself and the products through advertising; it advertises its products and services through media channels such as TV, newspapers, radio, newspapers, magazines and travel magazines. Excerpt from Essay : Qatar Airways: Strategic Management Qatar government owns Qatar Airways, which is one of the world's 5-star airlines operating on both international and domestic destinations. The airline provides amongst the most reliable and best comfort to passengers in the industry. CASE STUDY ANALYSIS OF QATAR AIRWAYS 3 Introduction Qatar Airways began operating as a local transporter in the year 1994 when it was still limited to a number of routes. Onward connections are available to cities including Dhaka, Ahmedabad (coming soon), Chennai, Delhi, Hyderabad, Cochin, Mumbai, Nagpur (coming soon), Trivandrum, Mal;, Kathmandu, Islamabad, Karachi, Lahore, Peshawar, Colombo, Denpasar, Jakarta, Kuala Lumpur, Myanmar, Yangon, Cebu, Manila, Singapore, Bangkok, Ho Chi Minh City, Bahrain, Mashad, Tehran, Amman, Kuwait City, Beirut, Muscat, Dammam/Dhahran, Jeddah, Riyadh, Damascus, Abu Dhabi, Dubai, and Sana’a,Bangkok,Hong Kong, Singapore, Kuala Lumpur, Manila, Cebu, Nairobi, Johannesburg and the Seychelles. 3.74%. This is evident through various training programmes it initiates for its employees. For example, strategic alliance and acquisitions of other airlines will help the airline grow further. They should borrow a cue at Airasia website. Its sparsely populated area has encouraged travelling by air for intra-regional transport. Secondly, you are required to answer the 5 questions based on (Qatar airways). The airline has been able to build a strong brand that was described by Kelly Kaur, Marketing Director, as “getting to know the audience and using communication to build loyalty, stimulate desire, create confidence and build awareness”. The company always has some flights available from any part of Africa to the Gulf States. The airline industry has grown to be one of be one of the largest industries in half century of its existence. The blockade strategy has enabled the Qatar Airways to increase the coverage and thus achieve more destinations across the globe. There are 4 Ps governs the whole marketing strategy and those 4 Ps of marketing are Product, Price, Promotion and Positioning. Pricing of any airlines is dependent on several internal and external factors. Apart from inflight services Qatar Airways also offers some of the best lounges at its airports to ensure the passengers have better experience and also offer revenue for the airline. Qatar Airways offers Privilege Club Membership to retain its customers and thereby has agreements with different airlines and additional services like hotel and car services. This is because the so ‘Gulf’ states are have the resources and capabilities to compete in all the four fronts of marketing mix which is often referred as the 4Ps of People, Price, Place, Promotion. INTRODUCTION Qatar Airways Company operating as Qatar Airways. It is a handy technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Qatar Airways is facing in … Such internal media include TV Corporate Videos BBC Campaign to position it as a premium carrier CNN testimonials from airline staff Sky News reports as a sponsor of the weather service Sponsors a travel show through Al-Jazeera Qatar is a major sponsor of high profile sporting activities such as World Tourism Day, World Travel and Tourism Council Summit, World Economic Forum, Leading International sports events. which have helped the brand grow. Top Keywords . qatarairways.com.qa Competitive Analysis, Marketing Mix and Traffic - Alexa For domestic marketing mix Qatar airways utilizes local available options, such as Products Presentation on Qatar Airways PRESENTED BY : RAJU LAMA BTTM 2ND SEM 2. Advantage of Being Present in Oil Rich state Weaknesses A lot dependent on international onward moving traffic. A series of short diagnostic exercises confirmed his hunches needs continuous improvement. Marketing strategies are a main back bone to any business. Qatar airlines was the official sponsor of 15th Asian Games, Doha 2006. Luckily, FreeBookSummary offers study guides on over 1000 top books from students’ curricula! Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. After Emirates come Qatar airlines. This is because being the market follower, Qatar does not need to disturb the established market dynamism because it might not be able to compete on the same level with Emirates. Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). Business Class: This is one of the premium services offers by Qatar Airways in most of its plane. Qatar airways is one of the leading airline industry in the gulf states. 1. For example, strategic alliance and acquisitions of other airlines will help the airline grow further. The promotional and advertising strategy in the Qatar Airways marketing strategy is as follows: Qatar Airways have always identified in promotional strategies which further increases their visibility across the globe. Threats to Qatar Airways. Some airline commentators predict that come 2012, the airline would double its fleet (Flagnagan, 2006). Qatar Airways Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. The recommended strategies that would be adopted in this paper would be based on the on the SWOT analysis of the company. Isvoc Team, 2016. How about getting full access immediately? (Airhighways Magazine, 2005, p. 1). Qatar has proved that their economy is still growing despite the blockade but situation is hence not ideal for business perspective (The Peninsula, 2018). As part of our analysis we looked at Qatar Airways’ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.” Qatar Airways is one of the fastest growing airlines, taking delivery of a new aircraft every 10 days on average throughout 2016. The company should come up with a structure of appointing GSA (General Sales Agent) in major cities and towns. There is no hiding from the fact that Qatar airways is building on the booming market of Dubai to feed the ever busy Dubai route. The airline also uses a preference strategy to ensure high-quality service standards, for example, by giving business travellers more importance than leisure travellers. Indeed, Qatar Airways appears to have earned its “World’s 5-Star Airline” marketing slogan. This material is available only on Freebooksummary, We use cookies to give you the best experience possible. 6.1. Got 5-star rating by SKYTRAX (The world’s largest airline review … Yet, quality alone didn’t put Qatar Airways at the top. Existing ProductsServices is defined as involving one party offering something that is essentially intangible and where the interaction does not result in ownership of anything (Kotler, 2008). So therefore Qatar airways is very much familiar with the requirement of Qatar people. Also the airline has spread its wings internationally by opening its lounges at Dubai, London and Paris. The case of Gulf States (Countries) such as Bahrain, Iran, Qatar, UAE, Oman, Kuwait, Saudi Arabia to mention just a few calls for closer attention. Many biggest business giants also follow these four things in detail in planning their marketing strategy. The airline was launched for the first time in the year 1994 as a regional airline which was running just a minimum number of routes. Those that want a little bit high quality and class at an affordable price. There is possibility of new entrants to the market especially Etihad. Geo-political crisis. Qatar government owns Qatar Airways, which is one of the world's 5-star airlines operating on both international and domestic destinations. The airline currently operates a fleet of 42 all-Airbus aircraft, which is expected to triple in size to 110 aircraft by 2015. emirates airline marketing strategy analysis […] Self-concept: What is the organization’s distinctive competence or major competitive advantage? INTRODUCTION The objective of this assignment is to analyse the current situation of Qatar Airways, as well as to determine possible future strategic options through the application of theoretical frameworks such as value chain analysis, resource edit, stakeholder analysis and Ansoff matrix. The following electronic marketing plan describes the process of improving the website of Qatar Airways in order to increase customer loyalty, enhance performance, and diversify the company’s customer base. Qatar Airways has received wide recognition for its services dedicated to customers with awards and ratings. Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. Strategic Marketing Strategy Of Qatar Airways 1478 Words | 6 Pages. By continuing we’ll assume you board with our, The whole doc is available only for registered users, 3.0 Current Marketing Mix of Qatar Airways, 3.1.2 Pricing Strategy: Going-rate-pricing strategy, Traditional Supply channel Online booking channel intermediary booking channel. The paper also investigates the other aspects of management of the company. This is the SWOT analysis of Qatar Airways. Many still believe that Qatar cannot maintain their high standard for a very long time because they are not too experienced in the industry. Price in the Marketing Mix Of Qatar Airways : Qatar Airways has positioned itself as premium airlines of international level with five-star ratings. Qatar Airways is a dynamic, high service carrier, which utilises the geographic location of its Middle Eastern hub to link 72 international cities. Passengers are provided with better seats and personalized television for entertainment in this category. An Evaluation of the Value of Corporate Social Responsibility Strategy at Qatar Airways on Consumers. This cabin services are characterized by its comfortable seating with extra spacing and touch screen facilities for the passengers. Qatar airways is one of the leading airline industry in the gulf states. While the airline’s latest report includes a statement by its Chief Executive Officer Akbar Al Baker claiming that the Doha-based carrier’s “adversaries have suffered far more than” Qatar Airways did, a $639 million (QAR2.3 billion) loss in FY2019 might point otherwise. Currently Qatar Airways has a fleet size of 190+ comprising of Airbus and Boeing in its product offering under its marketing mix. This provides a positive image of the Qatar Airline brand and its advantage over other airlines competing against it. The incident of 9/11 is a wheel in the spanner of most airline industry. The present surge in tourism in the gulf states is plus for the company to expand its business capacity. 3.81%. Qatar Airways: Strategic Management. Discussion. Qatar airways have also achieved competitive advantage by establishing communication with their customers through different means and creating premier club cards for the loyal customers. Qatar Airways adopts a market follower strategy in its marketing mix in terms of pricing its tickets and prices are normally set based on the competitors pricing which is generally the Emirates operating in the same geographic location. Airline business in the Gulf States is often associated with government (Hanlon Pg 2, 2006). INTRODUCTION The objective of this assignment is to analyse the current situation of Qatar Airways, as well as to determine possible future strategic options through the application of theoretical frameworks such as value chain analysis, resource edit, stakeholder analysis and Ansoff matrix. Also read Qatar Airways SWOT Analysis, STP & Competitors. From the UK the airline operates regular services from London Heathrow, London Gatwick and Manchester to Doha. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Qatar Airways. SWOT analysis helps to explore the internal and external environmental factors affecting Qatar Airways and hence enable us to make strategic decisions (Aaker, 2005). Inflight Entertainment of Qatar Airways involves the use of Oryx One system with provision of television and other entertainment portals are available on board. The airline has the reputation of forming strategic alliances with some airline operators in the pacific rim. Dubai based emirates airlines accounts for the largest buyer, which approximately 70% of all new long-haul aircraft orders in the Middle East. The content on MBA Skool has been created for educational & academic purpose only. Technology: Is technology a primary concern of the organization? It is a handy technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Qatar Airways is facing in … CASE STUDY ANALYSIS OF QATAR AIRWAYS 3 Introduction Qatar Airways began operating as a local transporter in the year 1994 when it was still limited to a number of routes. It has value based pricing and offers different price range for its premium and economy classes. It has targeted middle and upper-middle section of society along with corporate clients as its potential customers. It has been the most preferred airline in terms of the ranking in different categories by Skytrack thereby earning an edge over other competing airlines. Products/services: What are the organization’s major products or services? Provide products and services Qatar Airways strives to maintain the highest standards in customer service and we are committed to providing safe, dependable, and convenient world-class service to our customers. which have helped the brand grow. Discussion. Commissions and other incentives to sales staff add to the operational cost of the company. Qatar airways presentation 1. Also internet facilities are being provided in some of the flight to ensure the passengers can avail facilities of sending mails and surf the internet during their journey. There is no hiding from the fact that Qatar airways is building on the booming market of Dubai to feed the ever busy Dubai route. The People is good, Price affordable, Place great and Promotion best. The lounges, provision for additional facilities in terms of hotels, restaurants, car service etc. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. Qatar Airways had carved a name for itself in aviation sector with being ranked as the world’s best airline. Philosophy: What are the basic beliefs, values, aspirations, and philosophical priorities of the firm? Qatar Airways sets target to become second-biggest cargo airline, 13 March. How to use Qatar Airways SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. SWOT Analysis is a proven management framework which enables a brand like Qatar Airways to benchmark its business & performance as compared to the competitors and industry. The Airlines has gained some reputation in the region and in Europe and its other sites. Also the world class and award winning services has made the airline operators a differentiation factor among all the airlines. Geo-political crisis. The expansion plans of the gulf airline operators are shown in Fig 1 within Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. The airline provides amongst the most reliable and best comfort to passengers in the industry. Qatar Airways is the national airline of the State of Qatar and one of the aviation industry’s big success stories. SWOT analysis is a strategic planning tool that can be used by Qatar Airways managers to do a situational analysis of the organization . Unlike the normal businesses, whose distribution channel goes from the manufacturer – wholesaler-retailer-consumer. Marketing and promotional strategies can also be helpful in … The airline industry has been known to be volatile and competitive. Little domestic traffic. Search results. In its relatively few years of operation has shown that they can ranked amongst the best in service delivery. The companies are not associated with MBA Skool in any way. According to its chief Executive Officer Akbar Al Baker he said that ” Qatar By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice” (Rockwell Collins, 2005, p. 1). ... qatar airways manage booking. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Qatar's flagship airline is embarking on a strategy of expansion in part to counter losses ... Qatar Airways first placed an order for the A350 ... Stock Quotes, and Market Data and Analysis. There are duty free shops, check in services, nursery, conference area, restaurants and Jacuzzi etc. This article has been researched & authored by the Content & Research Team. Qatar Airways Analysis. Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. Qatar Airways analysis on its basic strategic goals. Let us start the Qatar Airways Marketing Mix & Strategy: The product strategy and mix in Qatar Airways marketing strategy can be explained as follows: Qatar Airways provides a wide range of services to passengers before boarding and also during the flight journey with entertainment and food services. 50% stake hold by government and rest belong to various private sectors. This completes the marketing mix of Qatar Airways. ... Boeing's Marketing Strategy The SWOT analysis is a convenient technique to interpret the strength, weakness, opportunity, and threats and their repercussions on the current business model of Qatar Airways group. Qatar Airways entering the US market with flights to New York and Washington, DC direct from the airline’s hub in Doha, capital of the State of Qatar. Home Get to know us Events FAQ Search Jobs Applicant login Applicant login EXPLORE OUR BOUNDLESS WORLD. Qatar Airways, one of the major airlines operator is the national flag carrier of Qatar and based in Doha. An Analysis of Qatar Airways is done on the basis of these Strategic Performance Objectives which is discussed below: Cost: Qatar Airways offers the airline services at a very affordable price. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Location/markets: Where does the organization compete? Behind its glowing reputation lies a series of intricate marketing tactics, of which word-of-mouth plays a decisive role. The airline has a rich mission statement which is “Excellence in everything we do.” According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatar’s mission statement is one of the best in the world. Qatar Airways has taken in to account its own costs, fluctuating … Established in 1994 with wet-leased fleet B767-200(ER) from Kuwait Airways. Find the available jobs at Qatar Airways. Regardless of travel class, flying with Qatar Airways has been characterized as “intimate”, “personable”, “comfortable”, and “spacious”. The business is focusing on markets and products it knows well. have also been consistently praised. Airlines suited in the Middle East currently hold 9% of long haul capacity worldwide. Along with it, Qatar Airways has a new fleet of modern planes and grand airports that attract many customers (Qatar Airways Media Release, 2016). Title: Corporate Social Responsibility Strategy at Qatar Airways. In the present day, Qatar Airways based in Hamad International Airport serving as a five star international airways of Qatar connecting to more than 150 destinations globally. It can be done by quantitatively and qualitatively assessing the customer market. Therefore, this paper will analyze in detail this airline operation including its marketing strategy, objectives, flyer programs, and its membership ties among other organization’s operations (Vedder, 2008). Analysis of Qatar Airways Strategic Management Essay. Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003.

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