research report on emirates airlines
According to Chandrasekar (2011), the workplace environment directly affects the employees’ level of engagement and productivity. 2019. professional specifically for you? The quality of employees plays an important role in a service industry and Emirates have one of the finest and elegant workforces in the airline industry. Institution . Emirates NBD Research provides detailed coverage of 16 GCC and MENA economies, analysing them from a top down macro and strategic perspective as well as by a bottom up sector by sector approach. In its quest to provide a high level of customer service, the airline has fitted its aircrafts with diverse in-flight entertainment system. ensure the integrity of our platform while keeping your private information safe. We will write a custom Research Paper on Emirates Airlines specifically for you Singapore Airlines Cargo DHL Aviation Cargolux Emirates SkyCargo FedEx Express China Airlines Cargo Korean Air Caro âAir Cargo Market is growing at a High CAGR during the forecast period 2021-2027. In terms of opportunities (Ebers, 2007), the Emirates Airlines Company is committed to enhancing its current popular images as one of the best passenger -centered passenger plane companies. In turn, the current shareholders as and future shareholders prefer to invest their funds in the company with the intention of generating dividend income. husain January 21, 2021. The passive level involves communication of an organisation’s activities to stakeholders through different mediums such as the media. There are different Emirates Airlines Company segments. IvyPanda. On the other hand, Emirates Airlines Company’s use of only one supplier will force the company to succumb to the pressure of the monopolistic one supplier resource. Saudi Basic Industries Corporation (SABIC), Singapore Airlines Cargo's Employees Management, Management Accounting Report of Emirates Airlines, Emirates Airline: The Secrets of the Legends Success, The Passenger Motor Vehicle Business in the UK, Emirates Airline: Recruitment and Selection Process, Operations management practices of emirates airline. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Economics of Strategy. IBISWorld reports on thousands of industries around the world. Wells (2013) defines employee-oriented social responsible HRM as a management practice that focuses on employees by integrating various policies such as work-life balance and optimal reward system. I have selected Topic # 8 entitled ‘An analysis of Financial and Business performance of company for the period of three years’ as part of my research and analysis project. In what ways can Emirates Airlines improve its corporate social responsibility? Armstrong, M 2010, Armstrong’s essential human resource management practice; a guide to people management, Kogan Page, Philadelphia. Additionally, the likelihood of such CSR initiatives being ineffective is high. In addition to monetary benefits, 8% of the respondents cited diverse non-monetary benefits. Through its long-term commitment to sports’ sponsorship, the airline has interacted with different societies around the world. In turn, the decline in the Emirates Airlines Company airplane tickets triggered a decline in other business types within the United Arab Emirates territory. We utilize security vendors that protect and In a bid to achieve long-term business success, the airline must improve its commitment to establishing a balance between its internal and external environments. Food service revenues are significant contributors to the Emirates Airlines Company’s revenues. Therefore, it is imperative for organisations to recognise the importance of understanding the impact of their operations on diverse stakeholder groups. The SWOT analysis indicates how Emirates Airlines Company should focus on keeping its current position as the top passenger, and cargo entity in the United Arab Emirates. In addition, the SWOT analysis is used to determine the Emirates Airlines Company’s weaknesses. As usual, the Emirates Airlines Company is planning to add more flights to fill the increased needs for airline flights during 2012. In the contemporary business environment, organisations are experiencing pressure from political and economic changes, growth in ecological concerns, intense competition, and change in public values. “Emirates” is the largest airline in the Middle East and operating nearly 3,400 flights per week. The ratio indicates the company has enough current assets to pay its currently maturing current liabilities during the year. The airline has also adopted effective internal CSR strategies, as evidenced by its investment in improving the working environment through effective reward management system and time management policies. 1, pp. "Emirates Airlines." Some of the areas that the foundation focuses on include education, health, and the provision of shelter. Global Airmail Market Size, Status and Forecast 2019-2025 | Orbis Research Emirates Airlines Company generated favorable SWOT and Financial Statement Analysis figures for 2011. The Emirates Group Annual Report 2019-2020 - Download PDF (14.5 MB) (Opens a PDF in a new window) The respondents cited different strategies that Emirates Airlines has adopted in its pursuit for CSR. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data’s from the environment factors of the company. In order to be effective in implementing CSR strategy, it is imperative for organisations to invest in diverse CSR activities. Emirates Airlines is one of the most successful air travel companies in the United Arabs Emirates (UAE). It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Political factors affecting the United Arab Emirates (UAE) The United Arab Emirates is a constitutional federation. The flexi-time system provides employees with a high degree of control over their work schedule. The clients come from different parts of the world. (2010). However, some airline companies are investing in CSR due to increased pressure from governments and environmental activists, which means that their motivation towards CSR is not inherent. The external CSR strategies are concerned with three main issues, which include social, environmental, and community issues. The selection of the research respondents was based on the assumption that they were conversant with the CSR concept. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. After discussing my reflections and views with my ACCA teachers and with my thoughtful mentor, I selected the … Sekhar (2009) argues that effective time management is fundamental in providing employees with an opportunity to balance between work and personal issues. Data was collected by conducting interviews on a number of internal and external stakeholders at Emirates Airlines. How effective is the corporate social responsibility strategies adopted by Emirates Airlines? Table 3 shows that Emirates Airlines Company’s 2011 quick ratio shows the company’s quick assets of 20,577is 1.00 times higher than the company’s current liabilities of 20,498. Additionally, it also improves the level of employability amongst employees. In addition, the company must include an additional amount to cover the operating expenses of the company. Consequently, there is a high probability of the airline improving its competitiveness in the global airline industry despite its volatility to economic changes. One of the ways through which this goal can be attained is by transforming organisations into a CSR-oriented. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Tutorâs Name. (2019) 'Emirates Airlines'. Therefore, the airlines’ cabin crew members receive benefits depending on the number of hours flied. The company’s SWOT analysis delves into the company’s opportunities to increasing its revenues. The passenger seat sales continue to remain at 80 percent or more. The financial statement ratio indicates the company has enough current assets available for the payment of its currently maturing current liabilities during the year. However, the application of CSR practices has mainly focused on external stakeholders. Emirates is a globally renowned and influential airline with Dubai being its hub. Specifically, Emirates Airline has the most number of A380s as well as 17 crafts. Euromonitor International is the leading provider of strategic market research reports. For full functionality of this site it is necessary to enable JavaScript. In terms of weaknesses (Ebers, 2007), Emirates Airlines Company’s current business operations is affected by the United States’ 2008 economic depression. It consists of seven emirates i.e. "Emirates Airlines CSR Application." Revenue of Emirates Airline in United Arab Emirates Currency, (Source: Emirates Groups Annual Report 2009-2010). The ratio indicates the company’s total debt amounts to only 38,072. The airline has also established the Emirates Cup, which is a pre-tournament that is usually hosted by the Arsenal Football Club. Further, the company will focus on advertising its online website. On the other hand, 20% of the respondents cited the company’s investment in the airline foundation. An organisation can establish stakeholder engagement via different levels. Emirates was named the World’s Best Airline and received 12th consecutive award for best In-flight entertainment at Skytrax World Airline Awards 2016 (Emirates, 2019). Simple random sampling was adopted in selecting the research respondents. However, the airline grew enormously over the years, and it now has the worldâs biggest fleets of Airbus A380s and Boeing 777s. Further, the operating expenses include the cost of repairing and maintaining the Emirates Airlines Company airplanes in good working condition. City. Emirates airline began its journey in 1985 with just two aircraft (Emirates, 2019). who supported my research for this thesis right from the beginning. Conversely, 8% of the respondents considered in the study were of view that the firm has invested optimally in a comprehensive employee training. SWOT Analysis. Its main activity is the provision of commercial air transportation services. In an effort to improve the level of motivation amongst its employees, Emirates Airlines increases the salary scale as workers gain experience, which depends on their length of tenure within the organisation. Apart from sports and cultural sponsorship, 3% of the respondents were of the opinion that the airline has invested adequately in CSR by assisting the needs of children in different parts of the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. The Emirate airline started its operations with the flights to locations such as Mumbai and Karachi, which were followed by travel to Delhi in September 1985. The depression triggered a drop in the demand for airline tickets. However, it is imperative for Emirates Airlines to expand its community involvement. Further, the Emirates Airlines Company includes an engineering division. Urip, I 2013, CSR strategies; corporate social responsibility in competitive emerging markets, Wiley, Hoboken. The increase is needed to cater to the increasing demand for airline seats going into or going out of the United Arab Emirates. The asset increase is on its 7th year continuing trend. Mallin, C 2009, Corporate social responsibility; a case study approach, Edward Elgar, Massachusetts. Latest Article Emerging markets at risk of higher US yields . Flying Ahead the Airplane. Seventeen percent (17%) of the respondent interviewed cited the company’s commitment to fair and equitable remuneration. A further 8% of the respondents interviewed said that they are pleased with the airlines’ work-life balance strategy. SUBTOPICS; Foreign Exchange; Fixed Income; Commodities; Equities; Monthly Insights . Moving Boxes by Air: The Economics of International Economics. The political situation includes wars and various economic situation going on in country. The research paper analyses the various CSR activities and strategies that the organisation has integrated into its social responsible strategic human resource management practices. Date . The airline has established two main divisions, which include Emirates Executive and Emirates SkyCargo. One of these benefits cited include the provision of training and development. "Emirates Airlines." Emirates Airlines Company is one of the world’s fastest growing airline companies. Additionally, tying CSR activities to an organisation’s operations enhances an organisation’s competitive advantage. Besanko, D. (2009). Furthermore, 10% of the respondents cited other monetary benefits received at the workplace. (2010). 24 April. Some of the cabin crew employees selected in the study asserted that their salary scale is based on three main parts, which include the basic salary, flight per hour pay, and the overseas layover or night-stop allowance. However, the application of these strategies in managing CSR has varied significantly. However, the airline has some limitations as well. Emirates NBD Research publishes reports on global forex, rates and commodities, as well as regional fixed income and equity markets. Zu (2009) is of the opinion that stakeholders can influence businesses’ long-term existence positively or negatively. *Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services Competitive advantage: Emirates has won some competitive advantages which made this company as one of the good airlines. Emirates Airlines CSR Application. In order to be effective in interpreting, condensing, and analysing the data collected, quantitative research design has been integrated. Therefore, despite the significance of external CSR strategies in improving an organisation’s corporate reputation and survival, it is imperative for organisational managers to establish a balance between internal and external CSR strategies. Ten percent [10%] of the respondents argued that the airline considers sports sponsorship as an important element in the company’s effort to connect with its customers. I furthermore would like to thank Ms. Jessica Keck for her kind support during the survey process. Emirates Airlines is one of the major carriers in the Middle East, which has been experiencing financial difficulties due to worsening economic conditions, currency depreciations as well as a plethora of external factors, which have negatively impacted its yields and financial health. The private enterprise would have to charge higher passenger and cargo fares to cover the amounts allocated to government taxes. Daily; PMIs. Idowu, S 2009, Professionals perspective of CSR, Springer, Heidelberg. The Inter-governmental Panel on Climate Change (IPCC) projects that the total greenhouse gas emissions from the aviation industry is expected to be less than 3% by 2050 (Pricewaterhousecoopers 2014). Conversely, Emirates Airlines is also focused on improving the welfare of the society through its poverty alleviation, health, and education sponsorship programs. New investors are venturing into the industry by adopting diverse business models such the low-cost models. With such strong history Emirates Airlines are still venturing further in to the future. Emirates Market Strategy. Luthans and Doh (2012) assert that businesses interact with two main categories of stakeholders, which include the non-market and market stakeholders. Skift Research, as part of our latest report on venture trends in travel, has identified at least 21 SPACs that we view as likely to target acquisitions in and around the travel sector. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. This is IvyPanda's free database of academic paper samples. Work-life imbalance increases the level of stress and reduces employee motivation due to lack of job satisfaction. According to Zu (2009), the intensity of global competition coupled with technological evolution has led to the emergence of a new business paradigm. In addition, the Emirates Airline Company generated an asset increase. Wells, G 2013, Sustainable business; theory and practice of business under sustainability principles, Edward Elgar, Cheltenham. The Destination and Leisure Management is one very popular Emirates Airlines Company segment. Horrigan, B 2010, Corporate social responsibility in the 21st century; debates and practices across government, law and business, Edward Elgar, Cheltenham. Research Report. Chandrasekar, K 2011, ‘Workplace environment and its impact on organisational performance in public sector organisations’, International Journal of Enterprise Computing and Business Systems, vol. One of the economic principles (supply and demand theory) indicate that as the prices of commodities increase, the current and prospective clients’ demand for the commodities decrease. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. ensure the integrity of our platform while keeping your private information safe. Emirates Airlines Company focuses on increasing its revenues. and Report 104Supervisory Board and Board of Managing Directors 12 The world we operate in 16 Finance 22 28 68 Sustainability Flight plan 2018 Risk Management and Control 06 Key figures 86 Report of the Supervisory Board 188 Company financial statements. Previous studies conducted shows that organisations can adopt two main categories of CSR strategies that organisations can adopt. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a … (2019, April 24). The external social responsibility strategies are concerned with improving the general welfare of the external organisational stakeholders. New York: Grin Press. The company’s total debt figure is higher than the company’s total equity amount. The ‘two-way’ level of engagement involves a dialogue between an organisation and stakeholders through a well-established feedback sharing mechanism. It appreciates the significance of developing optimal competitive advantage in order to sustain superior performance. To successfully increase the number of airline passenger, the company implements courage, honesty, and strengths in all its global business operations. This strategy has played a fundamental role in improving the rate of employee retention within the organisation. Many companies closed their shop during the 2008 economic meltdown. It has been making tremendous progress in many fields since its full independence in 1971. Comparing the two accounting periods, the 2011 accounting period fared better than the 2010 accounting period (Pratt, 2010). However, they are affected by the operations of the business. The world’s largest commercial aircraft will become a flagship of the Emirates fleet over the next two decades. Maguire, M. (2007). City. Some of the major justifications for investing in CSR include gaining a moral appeal, attaining a high level of sustainability, and gaining corporate reputation (Armstrong 2010). These categories entail the employee-oriented social responsible strategies and the external oriented CSR strategies (Wells 2013). The higher liabilities amount is 20,498. New York: Grin Press. The paper is organised into a number of sections. For the year 2011, Table 1 indicates the above Emirates Airlines’ financial statement analysis’ current ratio shows the company’s current assets of 21,867 is 1.07 times higher than the company’s current liabilities of 20,498. Emirates airline is a freight company that began its operation in 1985. Additionally, the airline offers diverse cabin services such as economy class, business class, and first class. The company can hire sales agents who fill focus on increasing Emirates Airlines Company airplane cargo space. As proof, the company was able to generated an estimated 20 percent airline passenger revenue has increase during the2001 November season. This approach involves a mechanism of identifying the diverse stakeholder groups coupled with how they are related to an organisation. Latest Article Oil at 100: No. Economic research by IATA showed that in January 2020, most carriers had less than 3 monthsâ worth of cash to cover EBITDAR and aircraft rental costs. Subsequently, the airline has integrated a number of strategies in order to attain optimal CSR. Comparing the two accounting periods’ audited financial statements, Emirates Airlines has similar cash ratio results for both 2011 and 2010 (Wahlen, 2011). For example, the company has collaborated with the Dubai Summer Surprises, which is a major shopping festival, viz. Introduction. However, it is assumed that the findings of the study will provide insight to firms in the global airline industry on how they can attain sustainability by adopting a holistic approach to CSR. Through its foundation, Emirates Airlines has improved the quality of life within the community in which it flies. This move will improve its workforces’ commitment in implementing best practices. Emirates is still one of the most popular airlines in the world and it has bounced back strongly displaying strong profits The success story of Emirates Airline is a phenomenon in terms of stable growth, continuous innovation and significant global expansion. The main research objectives include, In order to attain the above research objectives, the study will be based on a number of research questions, which include. Its main hub is Dubai, UAE. IvyPanda. Emirates Airlines and SkyCargo. In terms of clarification, the company’s current assets portion of the financial statements is composed of cash, cash equivalents, short term investments, accounts receivable, short term loans, inventories, taxes, other current assets and assets held for sale during 2011 and 2010. The company includes inputs from the competitors’ products and services in line with retaining the company’s current position in the United Arab Emirates airline passenger market segment. 26 July. Copyright © 2021 - IvyPanda is a trading name of Edustream Euromonitor International is the leading provider of strategic market research reports. In 2009, Emirates was voted the fifth best airline in the world by research consultancy firm Skytrax. Student’s Name . The financials statement analysis indicates that the company fared profitably well during the 2011 operational year. Comparing the two accounting audited financial statements’ accounting periods, the year 2011 current ratio of 1.07 shows a better financial statement liquidity performance compared to the lower 1.01 current ratio financial statement performance for the year 2010. New York: J Wiley & Sons Press. Your privacy is extremely important to us. Technologies LLC, a company registered in Wyoming, USA. Specifically, the company’s net profits had declined to only 982 m Dirhams ($267.4 million) the 2011 annual accounting period. The global airline industry has experienced considerable growth because of an increment in demand for air travel over the past few decades. Some of the horse racing events that the airline sponsors includes the Dubai World Cup Carnival, the Melbourne Cup Carnival, and the Singapore Derby (Clark 2011). 2019. April 24, 2019. https://ivypanda.com/essays/emirates-airlines-research-paper/. Institution . July 26, 2019. https://ivypanda.com/essays/emirates-airlines-csr-application/. When asked how, the respondents were of the opinion that the airline has established a foundation that is led by His Highness Sheikh Ahmed bin Al-Maktoum. Idowu and Louche (2011) argue that stakeholder engagement contributes to the development of CSR in an organisation as the stakeholders’ views and opinions are well understood. However, the allowance varies depending on the job position. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. Furthermore, Wells (2013) emphasise that an organisation that ignores the internal component of social responsible human resource management [SRHRM] is likely to perform dismally with regard to external CSR. The United Arab Emirates, often simply called Emirates, is a powerful country in the Middle East. Institute of Air Transport and Airport Research 2012-04-18 Release: 1.00 Page 1 The Impact of Emirates Airline on the German Economy Final Report The great and exceptional airline service has a route up to 102 countries worldwide and owns 142 [â¦] Most companies prefer using Emirates Airlines Company’s services because it is faster than sending the cargo through land (Morrell, 2011). 0 / 5. According to these respondents, Emirates Airlines supports a particular sport upon establishing a new route in order to create optimal market awareness. Financial Statement Analysis. Horrigan (2010) proposes that businesses have a moral obligation to operate ethically despite their performance. Conversely, the external stakeholders mainly included Emirates Airlines customers and the public in Dubai. Comparing the two accounting periods’ audited financial statements, the year 2011 debt to equity ratio of 2.11 is financially better because the 2010 financial statement liquidity performance ratio is lower when compared to the 2.18 debt to equity ratio for the year 2010. It carried about 49.3 million passengers and cargo of about 2.4 million tones across […] As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. The figure is 2.18 times the company’s total equity amounting to 17,475. Some of the major market stakeholder entails employees, shareholders, creditors, and other parties within the supply chain such as agents, distributors, and suppliers. The company can increase its current airport passenger volume to new destinations around the world. Sekhar, S 2009, Business policy and strategic management, IK International Publisher, London. L ately, the emergence of other budget an d luxury airlines pose threat to Emirates . Therefore, the airline should ensure that it adopts a holistic approach in its CSR. Organisations should ensure that employees are remunerated equitably and fairly. In terms of prioritizing dividend payments, Emirates Airline must prioritize the payment of the preferred shares’ dividend income. Your privacy is extremely important to us. IvyPanda. The gaps in Emirates Airlines’ CSR strategy are also identified. Emirates Airlines. This association emanates from the view that CSR strategy is aimed at entrenching socially responsible behaviour within and without an organisation (Armstrong 2010). For example, the circuit bridges were branded with Emirates Airlines’ logo and colour. Furthermore, no profit-oriented company can afford a decline in their financial strength by over-engaging in philanthropic activities. 151. Emirates airlines launched its operations from the year 1985 and have the distinction of being the flagship Carrier for the UAE. Student’s Name: ID Number: Attendance Number: Section: Date of Submission: Strengths: It provides consistently high quality of service to the customers that is passengers travelling across Emirates Airways. Social factors As governments look to stimulus measures, the airline industry will need consideration for relief on taxes, charges and slot allocation. The increasing interest of the individuals in this industry is that the major reason for the expansion of this marketâ. Therefore, to attain the desired level of excellence, airline companies should invest in corporate social responsibility (CSR), which involves the extent to which an organisation’s operations are socially and environmentally ethical. Pratt, J. The Dubai businesses cater to the demands, needs, wants, and caprices of local and foreign nationals. The recent economic as well political instability in Asia has allowed Emirates Airlines to earn maximum profit. Therefore, internal application of CSR has remained relatively low.
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