Vietnameses Engrish Tourisme
I mentioned just a few posts ago how I have not ventured far from my days as an English teacher. Well, today made for another classic. I received a call from a Mr. Duc yesterday (passed on to me by my staff who encouraged me to talk to him because his offer sounded “exciting”). Mr. Duc explained that his firm does direct mail marketing. I explained that we have no budget nor do we desire for such service. He begged for a meeting with me. I said no. He was confused and wanted an explanation why we don’t need his service. I explained I was busy and that we do all direct marketing ourselves.
This morning, one of his staff members came to my office (entered from my side door through the Emeraude office – staff was still excited for me to speak to these folks) to drop off their proposal and insisted that she leave with one of my business cards. I reminded her that I will not enlist their services. She did not seem to understand the concept of “zero percent chance” and told me that Mr. Duc will contact me and “really requests” and appointment.
Within an hour of her visit, I received this e-mail:
Good morning Shanna,
As per our short talk of yesterday on phone, I would like to send you here attached our general presentation & our main products & services for your info. In the current contexte of crisis & strong competition, I think enterprise like yours probally need to do some direct advetising mail to promote your businesses. I understand that today 70% of your clients come directly from oversea & only 30% are vietnameses. Why do not make bigger this part of vietnamese people since more & more vietnameses want to enjoy better services than the normal & low standard boat in Halong. I think many “high incomes” local individuals still do not know about Emeurade & they are still hesitating come to see you due to the lack of information. Among your other means of media such as Heritage magazine, forum, name card collecting, incentive, email which are very efficient also , I think Media Post can help you to do some interesting advertising campaign by direct mail. We can provide you some database of potential vietnameses with high income, tourisme oriented( full name, postal addresse, company, postion, car name owner, consumption habit….) which are regularly updated then we are in charge of sending your advertising piece to these people in the best way( Media Post is using postmen of Vnpost to distribue mail) . In the same way , Media Post has our own checking system to control the quality of distribution( phone call, random check, POD…) The percentage of replying people depend of course in the attractiveness of your products & the potential interest of the recipient but in all cases we can be sure about the accuracy of database, good quality of mail distribution( by minimising loss)…ect.
For your information, we started our company last july & we already work for Big C Casino, Nestle, Societe General Viet Finance, Ruby Plaza, Prevoir insurance company, CCIFV, ISIVIC…If you are interested, I can come at any time as I base in Hanoi to have further talk with you & Mr Nam.
Meanwhile, please do not hesitate to let me know any information you need & hope to see you soon.
Dang Minh Duc
Deputy General Director(Marketing & Sales)
MEDIA POST JSC
The fact that they used postmen of Vietnam Post almost had me hooked!!!
On the Bright Side,